About Us

Curating Exceptional Travel Experiences

Established in Pretoria North in 1994, African Imprint Travel was originally known as Rosslyn Travel and primarily served the motor industry. In April 1999, William Cook acquired Rosslyn Travel and renamed it African Imprint Travel Services, drawing on his passion for travel developed over 15 years spent in Europe and Oceania. During his time abroad, William noticed that many people knew little about South Africa, inspiring him to create a company that would leave a lasting, positive impression—hence the name African Imprint Travel.

Despite the 2008 economic downturn and the challenges posed by COVID-19, African Imprint Travel continues to thrive and is now a proud member of the Club Travel Group. Many of our seasoned consultants have been with us for more than 15 years, while our COO, Celia, brings over 22 years of experience to the team. Their loyalty, expertise, and commitment to outstanding service enable us to provide comprehensive corporate travel solutions across South Africa, as well as leisure, group, and incentive travel, supported by strong partnerships with tour operators and airlines.

Over the past 25 years, African Imprint Travel has built an exceptional reputation for friendliness, professionalism, and expert knowledge, making us a trusted choice for travellers both locally and internationally.

Ignite Your Wanderlust, Explore the World

Passion

We’re driven by a deep love for travel and cultural discovery. At African Imprint Travel, our enthusiasm for showcasing Africa’s breathtaking landscapes and beyond fuels every journey we plan—ensuring your experience is inspiring, immersive, and unforgettable.

Community

We believe in building meaningful connections with the people and places that make each destination unique. By working hand-in-hand with local communities, we foster mutual respect and cultural exchange, giving back while delivering authentic travel experiences.

Commitment

Our promise is to go above and beyond at every stage of your journey—before, during, and after. From personalized planning to on-the-ground support, our unwavering dedication ensures your adventures are seamless, safe, and unforgettable.

Growth

Travel has the power to broaden perspectives, ignite self-discovery, and fuel personal transformation. We encourage our travelers to embrace new experiences—returning home not just with memories, but with a renewed sense of purpose and understanding.

Honesty

Trust is the foundation of every relationship we build. Through transparent communication, fair pricing, and genuine care, we strive to create an environment where you can explore the world with complete peace of mind.

Team Work

Together, we make dreams a reality. Our collaborative spirit unites a global network of local partners, guides, and travel experts—each playing a vital role in crafting remarkable journeys that leave a lasting imprint on your mind.